Webmasters Business School?
I mentioned in my last post that Webmasters need to design their sites such that their clients will actually make money from them, but yet they don’t know how.
The problem is actually worse than I thought. I recently began marketing my online marketing skills as opposed to just my ability to create sites and it looks like my biggest clients are going to be… other webmasters. SEO, sales flow, basic business concepts like lead acquisition — whoa, they want to offer those to their clients but they have no idea how to do it. Better bring someone onto the their team that can!
Works well for me but it speaks very poorly of those other webmasters. The mere fact that they want to bring in the competition to help them instead of learning the skills which they should have acquired long ago themselves is an admission of guilt.
The lesson: if you are going to build a web site, before you hire a webmaster or designer ask a few critical questions like “Is this site going to get traffic?” and “Will people buy once they come?” If the prospective webmaster admits that s/he doesn’t know about that stuff then say thank you and keep looking.
del.icio.us |
digg |
Furl |
Reddit |
YahooMyWeb |