Critical SEO tip
Background: I am an expert in getting search engine traffic and also optimizing AdSense revenues. For more information please see the company site for Excellence Internet Services and especially our AdSense Optimization page.
That said, I think I have discovered a clash between AdSense and search engine optimization (SEO):
I have seen page views plummet on a number of occassions after I got more agressive with my AdSense ads. So I made changes, got more money for a couple of months and then bam, the revenues went way down.
Having AdSense code on a page is not supposed to affect one’s search engine ranking at Google at least, but it seems that is a business statement: “Having AdSense (or some competitor’s ads) on the page won’t help or hurt your rankings because that would corrupt our search engine results.” However, there is probably another rule that they don’t mention: “Having lots of JavaScript junk on your pages instead of relevent text is going to hurt your ranking according to our search result algorithm.”
Anyway this has always been a key feature of my making our pages search-engine friendly (SEF): mostly text on the page, suppressing whatever HTML code I can to the below the main text area. Having JavaScript code in the text violates this rule and it really seems to hurt.
There is a simple solution: put the AdSense and any other JavaScript code into a separate .js file. This means less junk in the HTML. This adheres to my SEF rules and it seems to help. I have been doing this with many of our sites and many of the sites that went down after I got agressive with the AdSense ads then popped back up.
I did some quick research on the subject and found nothing but I am pretty confident about my results. I strongly recommend this because it is easy and at the very least it can’t hurt. Give it a try.
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