The Webmaster Place

A short history lesson on how Google AdSense revolutionized the web:

With Google AdSense, for the first time high-paying ads were available to everyone, presuming you were clever enough to use the program properly.

In a nutshell, Google AdSense ads produced CPMs (cost, or in this case revenue, for 1000 exposures) of $50, $100 or even more. [Yes, such CPMs are possible. If you don’t believe it, keep reading.]

Now even at the height of the dot.com advertising insanity the top ad rates were normally “only” in the $50 CPM range, and this was only for the top web properties. Still the $50 CPMs were a rip-off. When the advertisers actually started paying attention to how little bang they were getting for their buck they backed out. CPMs then plummetted causing plenty of publishers to go out of business. The dot.com crash was on!

But then Google AdSense came onto the scene. Now even the little guy could get advertising CPMs at the pre-crash rate or higher. Like, pinch me, I must be dreaming! It was too good to be true.

Not only that but since AdSense program figured out what ads to show all by itself there was no work involved. Just put the JavaScript on your page and that’s it. No investigating which affiliate programs or search terms (for PPC advertising) pay the best, no need to periodically remove dead advertisers.

But how did they do it? If the pre-crash CPMs were a rip-off as I said, how does AdSense give similar or even higher CPMs?

The answer is that the guys at Google once again took an existing concept and with one clever twist created a much better product, just like they did when they changed search engines forever by adding PageRank (i.e. offsite factors) to their algorithm in addition to the on-site factors that all the other search engines were using. In the AdSense case they went away from giving fixed results based on specific search terms chose by the publishers and instead culled their entire network of advertisers for the most clickable and high-paying relevent ads. Brilliant! As usual.

It took quite a while but finally other services began following suit. Will a new dot.com boom follow? Maybe. Maybe not — people are still burned from the last disaster. But in the meantime a lot of “little guys” are making big bucks. Where there is money, eventually the big guys will follow.

So build your content sites, rake in the money and position yourself to be in the game when it gets red-hot again.

And if you don’t know how to make such big money from your AdSense programs you can get someone to show you how. One option is to research the subject. I recommend reading Google AdSense Secrets. When I read the first version over a year ago I was already making VERY good money from AdSense but I still learned quite a lot from this book. Within a month or two I had already made my money back and continued to make my money back roughly every month. Now I make much more. Plus I found a whole new approach to making money from AdSense that I didn’t have before that.

There is another option. There are gurus out there who can help you to do better. I myself have been able to improve my revenues to 6-10 times what they were before for some ads. Would that kind of increase be interesting to you? I thought so.

If you don’t want to pay for someone to help you, we can help you for free in exchange for a share of the increased revenues. Believe me, paying once is by far the best deal for you but I realize that for many small businesses it is hard to justify new expenses. If that applies to you then the revenue share approach is a zero-risk solution. Why not give it a try? Contact us to find out more.

This entry was posted on Thursday, March 2nd, 2006 at 5:13 pm and is filed under Google AdSense and the Yahoo Publisher Network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.